Spunky and oh-so sticky

Every now and then you meet someone who is utterly unforgettable. Their name instantly sticks in your memory and you know that 10, even 20 years from now, the memory of this person will still be lodged in your mushy cranial memory logs. If you have read Made to Stick, then you know what I…

Traffic spike

Every now and then we wind up on Slashdot. A recent /.ing went as follows: “Lenovo has stopped selling laptops pre-installed with Linux on its web site, only 8 months after starting the trial program… For those looking to buy full-sized laptops and desktops with Linux pre-loaded Dell, System76, ZaReason and Everex all still offer…

Consumer psychology and the keyboard

There is no part of the computer that we humans work with more intimately than the keyboard. It is the only part of the computer that we actively touch. It is no stroke of fate that Microsoft rebranded the Start key as the “Win key” in 1995. The message, ingrained on an emotional, psychological, even…

Linux Foundation End User Summit

I am in New York at the Desmond Tutu conference center’s main hall surrounded by stock exchange people, CEOs, CTOs, bank managers, and lots of big city, big business people. Our meeting is taking place in a large hall that looks exactly like the halls of Hogwarts, a long echoy hall with ornate woodwork, chandeliers,…

Help me choose a ZaMobile

ZaReason needs a company car with a some type of Linux logo across the side, letting the world know, or at least our part of the the world know that Linux is just as normal and acceptable as a FedEx truck, the Mr. Rooter truck, or the flower delivery truck. Every time I see that…

Linguistics — shifting consumer needs

Have you noticed how language is shifting? When my two oldest children were little, they said things like, “Ready, set, go,” and “Wait for me!” and “I’ve got to go now, bye!” Then they got their own computers. “Ready, set, go,” became, “Ready, play!” since they had latched on to the idea that you press…

Branding something without a name

Branding can be wildly fun, but it is tough, tough, tough. I like to compare it to snowboarding — you are either good at it or you realize that it is a sport for people with far more mojo in their boots. Branding takes time, creative energy, heaps of research, and in most cases, a…

Why are you called “ZaReason”?

Oh boy, I love this question. I love this name. There are so many ways to get to the reason why this name was picked as it was and since I have your rapt attention, I will take the most enjoyable route (for me at least). We brainstormed for a company name for months. They…

Teenagers, penguins, and video clips

Christian Einfeldt of Digital Tipping Point filmed me telling a few of our family stories. Normally, I am quiet camera shy, but Christian has a way of putting everyone at ease, so here you go: Join the others who have viewed me babble on gloriously. Note that the penguin-throwing at the beginning of the video…

Little voice in the background

I have been told, many times, that my company needs a voice, a personality. I agreed, but was not sure I wanted to be tagged “it”. I hesitated for a full year and a half. One day, I finally put two obvious factors together. I love to write. I am jazzed when I can slam…